Advertise as far as your team can travel, and no further
Local service businesses waste ad budget on people they cannot serve. Four of our cases show why your ad map should match where your team can deliver.
Blog
What moves
sales.
Lessons from campaigns we have run: what brought sales, what only brought clicks, and what to copy.
Judge your ads on sales, not on the cost of a lead
A cheap lead that never buys costs more than a dear one that does. Four of our cases show why revenue per rupee of ad spend is the number to manage.
Turn WhatsApp chats into buyers: what to do once the chat starts
Click-to-WhatsApp ads can bring in buyer chats cheaply, but the sale depends on the reply. Four retail cases and a playbook for what happens next.
Google Ads for admissions: catching intent in a short intake window
When an intake window lasts only weeks, every rupee must reach students deciding now. Lessons from our admissions campaigns on Google Ads and Meta.
Test small before you scale: what a few thousand rupees can prove
A ₹3,796.64 test found 145 trade leads in three days. Why a small, fast ad test should answer your big question before real budget goes in.
Plan your ads around the buying season, not the calendar month
Onam, gold schemes, phone launches and mall events: how to time ads to when buyers decide, with four cases including ₹10 crore of Onam vehicle sales.
What US telehealth taught us about healthcare ads
Two US telehealth brands returned 2.6x and 2.02x on ad spend. What they taught us about trust, privacy and measuring purchases in healthcare ads.