Judge your ads on sales, not on the cost of a lead
A cheap lead that never buys costs more than a dear one that does. Four of our cases show why revenue per rupee of ad spend is the number to manage.
Blog
Performance
marketing.
How to plan, test and judge ad spend on sales, not reach or clicks. Lessons from Expitech campaigns across 18 industries.
Test small before you scale: what a few thousand rupees can prove
A ₹3,796.64 test found 145 trade leads in three days. Why a small, fast ad test should answer your big question before real budget goes in.
What US telehealth taught us about healthcare ads
Two US telehealth brands returned 2.6x and 2.02x on ad spend. What they taught us about trust, privacy and measuring purchases in healthcare ads.